Digital Marketing Services
for Authors & Publishers
We're publishers who know how to market books
Most digital agencies understand platforms. Few understand publishing. Literary fiction needs different positioning than self-help. Debut authors need credibility before they need reach. Regional publishers face different challenges than pan-India houses.
We design campaigns built on these distinctions.
You don’t need to publish with us to work with us.
The India-specific challenge
Book discovery in India happens differently. WhatsApp groups drive recommendations more than Twitter threads. Regional audiences matter. Amazon’s algorithm doesn’t understand literary merit. Viral posts rarely translate to sales.
We design for how Indian readers find and share books.
What we do
Platforms
Platform selection depends on your book’s genre and target audience. We don’t waste effort where your readers aren’t.
Social media bundles
What the bundles include
- Custom-designed static graphics aligned with your book’s genre and tone
- Platform-appropriate copywriting (hooks, captions, CTAs)
- Quote cards, announcement posts, review highlights, and author-led messaging
- Visual consistency across all platforms
You can choose design-only bundles or end-to-end campaign execution.
Professional, consistent, and publishing-aware. Never generic.
Pre-launch campaigns
Before a book releases, visibility matters as much as content.
Our pre-launch campaigns focus on:
- Author introduction & positioning
- Cover reveal and theme-led teasers
- Anticipation-building content calendars
- Page creation and profile optimization (where required)
The goal
Warm up your audience before the book goes live.
Campaign management (optional)
If you prefer a hands-off approach, we can:
- Manage posting schedules
- Coordinate content rollout
- Ensure platform consistency
- Align messaging with reader engagement cycles
You remain in control. We execute with clarity and discipline.
Digital marketing packages
Build visibility. Create momentum. Sustain readership.
| Feature | Starter Visibility (One Time) |
Launch Campaign (One Time) |
Sustained Visibility (One Time) |
|---|---|---|---|
| Suitable for | Early-stage or post-launch support | New book launches | Long-term author or title visibility |
| All major platforms (Instagram, Facebook, LinkedIn, X) |
✓ | ✓ | ✓ |
| Creatives (resized for each platform) |
8 | 12 | 12 / month |
| Reels | – | 1 reel | 2 reels / month |
| Platform-specific copy | ✓ | ✓ | ✓ |
| Visual consistency & branding | ✓ | ✓ | ✓ |
| Pre-launch strategy | – | ✓ | ✓ |
| Post-launch strategy | – | ✓ | ✓ |
| Content calendar | – | – | ✓ |
| Facebook & Instagram page creation & optimization | – | – | ✓ |
| Campaign management | – | – | ✓ |
| Best suited for | DIY posting with professional assets | Structured, time-bound launch | Ongoing discoverability & engagement |
| ₹14,990 $249 | ₹28,990 $449 | ₹38,990 $599/mo |
*Sustained visibility requires a minimum 3-month commitment.
All packages are available regardless of where the book is published.
Who this is for
Authors and publishers investing in book marketing with publishing expertise behind it.
Authors
Your book deserves more than a one-week launch
Build a credible digital presence with curated visuals and messaging designed for readers, not trends.
Talk to us about marketing your book with clarity and purpose.
Publishers
Extend the life and reach of your titles
Partner with a publishing-aware digital team that understands both books and platforms.
Let’s design a digital marketing strategy that supports your publishing goals.
Your book deserves marketing that
understands publishing
We build visibility. Your book does the rest.
Email sales@bluepencilpublishers.com or WhatsApp 95828 49600
We respond within 24 hours.